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Privacy Policy

Last Updated on April 14, 2023

I, Kyler Olson, respect your concerns about privacy and value the relationship I have with you. This Privacy Policy describes our privacy practices with respect to information collected through our websites, email newsletters, social media pages, event registration, mobile, and other applications owned and operated by me.

Please carefully review this Privacy Policy below before using our Services. By using our Services, you are accepting the practices described in this Privacy Policy. If you do not agree to the terms of this Privacy Policy, please do not use the Services.  We reserve the right to modify or amend the terms of our Privacy Policy from time to time without notice.  Your continued use of our Services following the posting of changes to these terms will mean you accept those changes. 

What Personal Information We Collect About You

The Personal Information we collect depends on how you interact with us, the Services you use, and the choices you make. For example, when you use the Services by ordering a book, providing registration details, subscribing to a newsletter, browsing our sites, completing a survey, entering a sweepstakes, requesting information from us or otherwise interacting with our Services, we gather Personal Information. “Personal Information” is information that identifies you as an individual or relates to an identifiable individual. Several different types of Personal Information can be gathered when you interact with the Services. Collection of Personal Information is necessary to provide the Services to you or to enhance your consumer experience.

If you disclose any Personal Information relating to other people to us or to our Service Providers in connection with the Services, you represent that you have the authority to do so and to permit us to use the information in accordance with this Privacy Policy.

We collect information about you from different sources and in various ways when you use our Services, including information you provide directly, information collected automatically, third-party data sources, and data we infer or generate from other data.

  • Identifiers (Contact Information) such as a real name, alias, email address, what you give us. 

  • Internet or other electronic network activity information, including, but not limited to browsing history, search history, and information regarding a consumer’s interaction with an internet website, application, or advertisement;

  • Inferences drawn from any of the information identified in this subdivision to create a profile about a consumer reflecting the consumer’s preferences, characteristics, psychological trends, predispositions, behavior, attitudes, intelligence, abilities, and aptitudes.


How We Collect Your Personal Information

Through the Services

  • Newsletter subscriptions. When you subscribe to our newsletters, we collect Identifiers such as your email address. For certain newsletters, we collect additional Personal Information that may be relevant including your name, job title, interests and similar information.

  • Sweepstakes, contests and other promotions. When you participate in sweepstakes, contests, or similar promotions, we collect Identifiers such as your name, email address and mailing address and Commercial Information such as proof of purchase.


How We Use Your Personal Information

We and our providers use Personal Information we collect for the purposes described in this Privacy Policy or otherwise disclosed to you. For example, we use Personal Information for the following purposes:

Purposes of Use

Categories of Personal Information

Product and service delivery. To provide the Service’s functionality such as arranging access to your registered account, and deliver our services, including troubleshooting, improving, and personalizing those services.

Only Contact information used. 

Product improvement, development, and research. To conduct research and other data analysis and measurement via surveys, panels, public forms, and other means to maintain, improve, repair, modify, and enhance existing services, develop new products, services and features, identify usage trends, and determine the effectiveness of promotional campaigns. Only Contact information used. 

Customer support. To provide customer support and respond to your inquiries, when you contact us via one of our online contact forms or otherwise, for example, when you send us questions, suggestions, compliments, or complaints, or when you request a quote for or other information about our services. Only Contact information used. 

Communications. To send you information, including newsletters, confirmations, invoices, technical notices, updates, security alerts, support messages, and administrative messages such as changes to our terms, conditions, and policies. Only Contact information used. 


Security, Safety, and Protecting Rights

We will disclose Personal Information if we believe it is necessary to protect our customers and others, for example to prevent spam or attempts to commit fraud, or to help prevent the loss of life or serious injury of anyone, operate and maintain the security of our services, including to prevent or stop an attack on our computer systems or networks, or protect the rights or property of ourselves or others, including enforcing our agreements, terms, and policies.

We may also disclose your Personal Information for the other uses described above (e.g., to comply with applicable laws, respond to valid legal process, including from law enforcement or other government agency, and in connection with corporate transactions, including a merger, acquisition, dissolution, bankruptcy, or a transfer, divestiture or sale of all or a portion of our business or assets or other business transaction).


Cookies, Mobile IDs and Similar Technologies

We use cookies, web beacons, mobile analytics and advertising IDs, and similar technologies to operate our websites and online services and to help collect data, including usage data, identifiers and device information.


What are cookies and similar technologies?

Cookies are small text files placed by a website and stored by your browser on your device.  A cookie can later be read when your browser connects to a web server in the same domain that placed the cookie. The text in a cookie contains a string of numbers and letters that may uniquely identify your device and can contain other information as well. This allows the web server to recognize your browser over time, each time it connects to that web server. Cookies allow us to collect information such as browser type, time spent on the Services, pages visited, language preferences, and other traffic data. Helps us improve the website, dissect trends, and engage in customer traffic. 



We use analytics providers including but not limited to Google Analytics, and Wix Analytics, which use cookies and similar technologies to collect and analyze information about use of the Services and report on activities and trends.  We also use Localytics to track analytics on our mobile apps. These analytics services may also collect information regarding the use of other websites, apps and online resources.  You can learn about Google’s practices by going to‌partners/, and exercise the opt-out provided by Google by downloading the Google Analytics opt-out browser add-on, available at


Sensitive Information

Unless we request it, we ask that you not send us, and you not disclose, any sensitive Personal Information (e.g., Social Security numbers, political opinions, religion or other beliefs, health, biometrics or genetic characteristics or criminal background) on or through the Services or otherwise to us.


Retention of Personal Information

We retain Personal Information for as long as needed or permitted in accordance with the purpose(s) for which it was obtained and consistent with applicable law.  The criteria used to determine our retention periods include:

  • The length of time we have an ongoing relationship with you and provide the Services to you (for example, for as long as you have an account with us or keep using the Services);

  • Whether we are subject to a legal obligation (for example, certain laws that require us to keep records of your transactions for a certain period of time before we can delete them); or

  • Whether retention is advisable in light of our legal position (such as in regard to applicable statutes of limitations, litigation or regulatory investigations).


Third Party Services

This Privacy Policy does not address, and we are not responsible for, the privacy, information, or other practices of any third parties, including any third party operating any website or service to which the Services link.  The inclusion of a link on the Services does not imply endorsement of the linked site or service by us or by our affiliates.

In addition, we are not responsible for the information collection, use, disclosure, or security policies or practices of other organizations, such as LinkedIn, Facebook, Google, or any other social media platform provider.

The “Last Updated” legend at the top of this Privacy Policy indicates when this Privacy Policy was last revised. Any changes will become effective when we post the revised Privacy Policy on the Services.


Contacting Us

If you have any questions about this Privacy Policy, please contact us as follows:

By email:

By mail:

Online Privacy
Attn: Customer Service
212 Marietta St. APT B
Denton, TX 76201 

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